clock menu more-arrow no yes mobile

Filed under:

Natural Selection's Rare Selvedge Denim Lands in Fred Segal

Image via Fred Segal
Image via Fred Segal

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Our city is a wonderland for scoring every style of jeanswear under the sun, from model-designed denim to retrotastic bottoms to wash-it-your-way pairs and in prices ranging from affordable essentials to true budget-busters. The latest inventive option to land in LA is Natural Selection, a Brit-based label founded by denim-obsessed former mathematician John Park, who purchased some of the last 14oz selvedge denim from a now-defunct organic cotton mill.

The rare material was crafted into 360 pairs of pants for the brand's No Evil line, which jeanswear junkies can score right now exclusively at Fred Segal, the only U.S. location to stock the limited edition collection. Priced at $420, the medium rise straight leg jeans are individually numbered and available in sizes 30, 32, 33, 34 and 36. Pick them up at both of the celeb-frequented retailer's Santa Monica and Melrose stores.
· Fred Segal [Official Site]
· Natural Selection [Official Site]
· 15 Shops to Score Denim in LA, From Boyfriends to Skinnies [Racked]

Fred Segal

8118 Melrose Avenue, Los Angeles, CA 90048 Visit Website