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It's all about fashion on wheels these days. Following Trina Turk's luxury mobile suite and Your Little Local's party camper, next week Michael Stars is set to ride into our city with its very own Curbside Boutique. The LA-based label is fresh off its NYC tour of the concept, where East Coast fans were able to step up to the 16-foot truck and shop a stylish curation of spring 2014 tees, tops, shorts, dresses, linen pants, jumpsuits and more. Now, it's our turn.
"A mobile boutique seems like the perfect way to showcase our evolution into a luxury lifestyle brand," explains Michael Stars co-founder and EVP Suzanne Lerner. In addition to shopping goods on the go (prices range from $40-$200), the truck—in town Thursday, June 5 through the following Tuesday, June 10—also has a cool, interactive twist: West Coasters can find its mystery location by following @MichaelStarsInc on Instagram.
See below for a peek inside and to learn how you can win a $1,000 shopping spree.
Michael Stars tells us that Instagram followers who post a snap of the truck's location and mention @MichaelStarsInc #StyleOnWheels will receive 20% off their mobile boutique purchases. The brand will regram one Cali-inspired snap per day; the owner of the shot that gets the most likes will win a $500 shopping spree. There's more: five lucky visitors to the truck will also win a $1,000 shopping spree just for hopping on board! Pretty cool, eh?
· Style on Wheels [Michael Stars]
· Where Michael Stars VP Susan Peterson Shops in Bel Air [Racked]
· Michael Stars Dives Into Malibu Country Mart on June 21st [Racked]