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We've been fans of local label 71 Stanton ever since it debuted at Gen Art a few years back. Three years after founding her Cali cool-meets-Uptown chic brand, designer Ellis Yu has opened her first boutique in Koreatown.
Now open across from the massive City Center shopping hub and just a short jaunt from Poketo's charming spot at the Line Hotel, the 1,500-square-foot sleek and luxurious shop features dark hardwood floors, vintage-inspired chandeliers and modern furniture.
"After selling to boutiques, I realized that I wanted to control the customer experience. I wanted them to have a pleasant experience—from shopping, to trying on to check out," Yu tells us. "Our store emphasizes styling and customer service. Plus it's really nice to have a direct relationship with the people who buy my line."
Monday to Saturday from 12pm to 7pm.
· 71 Stanton [Tumblr]
· The Good, the Bad, and the Ugly at Gen Art Los Angeles 2011 [Racked]