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ENTER Boutique Brings Palace of Versailles Vibes to Beverly Hills

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Images via ENTER
Images via ENTER

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With all the recent retail action going down on North Beverly Drive (Sandro, Maje, Iro, the upcoming COS shop), it's about time that some newness turned up on the popular shopping stretch's south side. (That Indochino pop-up was such a tease.) ENTER Boutique just opened next door to Brooklyn Water Bagel at 266 South Beverly Drive, and the English-inspired store claims to be fit for "the modern-day Marie Antoinette."

"We recognized the need for some youthful edge in the South Beverly Drive neighborhood of Beverly Hills," shop owner Nira Lieberman explains. ENTER is the result of a relentless passion of traveling the world to uncover unique brands and bring them under one roof. The store does not follow seasons and brings in new stock weekly. This location is our first venture and we hope to expand by developing ENTER's own clothing line by 2015."

Featuring stark white walls and ornate gold accents, Lieberman adds that the space is "inspired by the Palace of Versalles and a traditional English tea house." (Fun fact: all the furniture and fixtures were custom-made under her creative direction.) Designer highlights include Stylestalker, Bisjoux, Hye Park, Line & Dot, Chromat and more. There's also candles from Enter's own private label and an exclusive range of fragrances by French perfume house Caron.


ENTER Boutique is open Monday through Saturday from 11am to 7:30pm and Sunday from 12 to 5:30pm.
· {E}NTER Boutique [Official Site]
· COS' Second US Shop is Opening in Beverly Hills This Year! [Racked]
· Iro's Industrial and Chic Beverly Drive Boutique is Now Open [Racked]

Enter Boutique

266 S Beverly Drive, Beverly Hills, CA, 90212​