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Cool Jeans E-Tailer DSTLD's Denim Bar is Popping Up in WeHo

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Given the success of startups like SF-based Everlane and curated gent's clothing service Buck Mason, more companies are ditching the middle man and the brick-and-mortar markups in an effort to court Millenial shoppers seeking quality, budget-friendly merch. LA-based DSTLD Jeans—the sister site to affordable men's e-tailer 20Jeans—is the latest brand to apply the innovative business model to their shopping experience, which will soon bring their premium denim to IRL racks during their pop-up shop at their new West Hollywood HQ early this summer.

Part showroom, studio and event venue, the massive 2,700-square-foot industrial space (officially dubbed DSTLD Denim Bar: LA) will showcase the brand's expertly-tailored merch for men and women, all priced at just $65 and up. The label tells us the pop-up shop will be by-appointment only, but they also offer a 10-day try-on service for folks who prefer to click their way to retail therapy.

Intrigued? Check out photos of the space after the jump and stay tuned for DSTLD Denim Bar's grand opening deets.

· DSTLD Jeans [Official Site]