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Brentwood's Theory and Helmut Lang Are Opening This Fall

Image of Theory's Melrose boutique <a href=",default,pg.html">via</a>
Image of Theory's Melrose boutique via

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Last fall, we revealed that cult cool brands Theory and installation-loving Helmut Lang were joining forces for a huge new retail development called Brentwood Place, expected to open this spring. Given that we're already diving into summer's temps, we did a quick drive-by to check up on the state of things and discovered a massive steel structure had emerged around the corner from recently goop-ified Brentwood Country Mart—and not much else.

Turns out, the project is running fashionably late; the 9,500-square-foot space's promising plywood states the opening is now slated for this fall. (The shopping hub took over the plot formerly occupied by beautifying duo/bridal primpers Make Up and Go! and Bubble Blow Dry.) Let's hope ample parking is in the works too, lest shoppers try their luck with the Country Mart's hawk-eyed security. Stay tuned for more!
· Theory [Official Site]
· Helmut Lang [Official Site]
· Theory and Helmut Lang Are Landing in Brentwood Next Year [Racked]

Helmut Lang

8808 Melrose Avenue, West Hollywood, CA 90069 310-623-1900 Visit Website

Brentwood Place

13038 San Vicente Blvd., Brentwood, CA