Vilebrequin's 1st Hotel Shop Opens at SaMo's Fairmont Miramar

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Looks like one coastal commune wasn't enough for Vilebrequin. Following the opening of their fourth SoCal shop at the Malibu Lumber Yard, the French swimwear brand (pronounced like this) has landed a 424-square-foot space at the Fairmont Miramar Hotel & Bungalows for their first U.S. in-hotel boutique.

In addition to offering a curated collection of print-happy swimwear and accessories for men and women in the Santa Monica shop, the St. Tropez-based label also teamed up with Cali-based brand Dregs to design an octopus-print skateboard as an exclusive amenity for the resort's guests. Just like Cali's Planet Blue, the luxe swim brand is also outfitting the hotel's Pool & Beach Concierge in their colorful merch, natch.
· Vilebrequin [Official Site]
· Splash Into Summer: 20 Shops to Score Swimwear in LA [Racked]
· French Swim Brand Vilebrequin Dives into Malibu Lumber Yard [Racked]