Instagram"> clock menu more-arrow no yes

Filed under:

E-Tailer Bonobos Brings More Menswear to District La Brea

Image of Austin Guideshop via @bonobos/<a href="http://instagram.com/p/iwVdEHSdNB/">Instagram</a>
Image of Austin Guideshop via @bonobos/Instagram

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

District La Brea is fast becoming a mecca for menswear. Joining sporty East Coast heritage brand Gant Rugger is NYC-based e-tailer Bonobos, which is opening its first SoCal boutique on La Brea this May, reports California Apparel News.

Unlike the rest of its gents-geared neighbors (insider faves General Quarters and Union, to name a few), Bonobos' 1,500-square-foot Guideshop will be stocked with outerwear, suits, shirting, denim and the rest of their online offerings, but buyers won't be sent home with stuffed-to-the-brim bags, the brand tells us. Instead, shoppers enjoy a one-on-one personal styling experience, then order the merch to be delivered directly to their mailbox. Like bespoke suitmakers Indochino, all measurements and fit preferences are saved to guys' online accounts, making the next shopping sesh a cinch.

The industry trade pub also notes that essential sneakerhead shop Undefeated plans on moving across the street from their current spot (112 S. La Brea) this June. Wonder who'll be taking up their vacated digs. Stay tuned!
· Bonobos, Gant Rugger, Undefeated to District La Brea [CAN]
· Bonobos [Official Site]
· Sporty Heritage Brand GANT Rugger Lands on La Brea This April [Racked]
· Politics of Fashion: Bonobos Launches Obama and McCain Trousers [Racked]

Undefeated

3827 West Sunset Boulevard, Los Angeles, CA 90026 Visit Website

Bonobos Guideshop

101 S. La Brea, Los Angeles, CA 90036