Instagram"> clock menu more-arrow no yes

Filed under:

Aussie Swim Brand Seafolly Eyeing SaMo in West Coast Takeover

Image via @seafollyaustralia/<a href="http://instagram.com/p/kYThf5mKBx/">Instagram</a>
Image via @seafollyaustralia/Instagram

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

After dipping their toes in Cali for the first time at Newport Beach's Fashion Island, Aussie swimwear label Seafolly is wading their way to the rest of the West Coast. Last week, we hit up a preview of the Oz brand's printastic summer collection, where we discovered that the Camille Rowe-backed brand is looking to make a move on Santa Monica for their next LA store. It's all part of Seafolly's Stateside takeover, and they tell us they're eyeing several other SoCal nabes as part of their US expansion.

Given our beachy vibes and sunny state of mind, it makes sense that the label's looking to make a bigger splash in Cali. Seafolly says they're still scouting out potential locations; they've currently got 41 stores worldwide, including their Newport boutique and it's possible they're also looking to open in Huntington Beach.

For those coveting the cult fave label's stylish swim pieces but aren't feeling a trek to the OC, the brand recently launched their US e-shop. In the meantime, stay tuned for more!
· Seafolly [Official Site]
· Aussie's Seafolly Splashes Stateside with Fashion Island Shop [Racked]