![<b>What's the inspiration behind the Day Without Shoes campaign?</b>
"The idea is when we're barefoot it really helps create awareness of how many people don't have a choice [to not wear shoes]. It's effective [...] When you think of awareness campaigns,](https://cdn.vox-cdn.com/uploads/chorus_asset/file/3009130/TOMSWithoutShoes06.0.jpg)
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Filed under:
TOMS Without Shoes Venice 4/30
-
Image via @toms/Instagram
-
![<b>What's the inspiration behind the Day Without Shoes campaign?</b>
"The idea is when we're barefoot it really helps create awareness of how many people don't have a choice [to not wear shoes]. It's effective [...] When you think of awareness campaigns,](https://cdn.vox-cdn.com/thumbor/0RLJC6WhL6Cv0dBmaoXtxjqq_3g=/250x250/cdn.vox-cdn.com/uploads/chorus_asset/file/3009130/TOMSWithoutShoes06.0.jpg)
What's the inspiration behind the Day Without Shoes campaign?
"The idea is when we're barefoot it really helps create awareness of how many people don't have a choice [to not wear shoes]. It's effective [...] When you think of awareness campaigns,
-
Over 100 barefoot walkers, including TOMS employees, stolled through Abbot Kinney to raise awareness for children's health and education as part of the global Day Without Shoes campaign.
-
We couldn't resist snapping adorable furball Tia with her human mom SheKnows' Elise Upperman (@elise_upps) and pal at the post-walkabout party.
-
Green Truck provided healthy and organic grub for hungry walkers.
-
Barefoot partygoers rest their feet on the cozy carpet.