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Behave, Brides: Vera Wang's Rodeo Drive Boutique Opens Sat

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Image of Melrose boutique via <a href="http://www.verawang.com/EN/store-locator/249-vera-wang-on-melrose?sl_c=1&amp;sl_s=5&amp;sl_l=4&amp;sl_cats=">Vera Wang</a>
Image of Melrose boutique via Vera Wang

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Label-loving brides, here's the news you've been waiting for. As you know, we've been stalking the site of Vera Wang's new Rodeo Drive boutique since the beginning of this year, when the store's still-standing plywood suggested the gown guru decided to delay her relocated LA flagship's grand January debut. Three months after its expected opening, the bicoastal bridal designer's massive wedding mecca is finally welcoming brides this Saturday, reveals WWD.

As the fashion trade pub notes, Wang's West Hollywood store closed last week to make way for her 5,500-square-foot two-story space in Beverly Hills. Curious window shoppers will need to step inside the boutique to gawk at the luxe gowns, as the two-story shop has no windows, "which for a retailer is a very ballsy thing to do—especially on Rodeo. I wanted a sense of mystery that encouraged people to come in and explore," Wang tells the pub.

While the store's second level will remain private, the main floor will showcase the designer's new shoe line, eyewear and accessories alongside her ready-to-wear dress collection.
· Vera Wang Opening in Beverly Hills [WWD, sub req'd]
· Vera Wang [Official Site]
· Vera Wang to Hit Rodeo Drive, Still Refuses to Live in LA [Racked]
· Brides-to-Be: Vera Wang's Fall 2014 Trunk Show is Next Week [Racked]
· Brides: Don't Miss Vera Wang's One-Day Sample Sale Dec 15th [Racked]

Vera Wang

428 N. Rodeo Drive, Beverly Hills, CA