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It's hard to believe that BCBG Max Azria Group has been around for more than two decades. From hosting acclaimed NYFW shows and insane blowout sales to dressing blogstars and Barbie, the iconic California fashion house continues to not only remain relevant, but stay ahead of the game.
To celebrate a quarter century of style, the label is opening their Vernon HQ to the public to showcase a must-see exhibition and special-edition Runway Archival pop-up shop. "For 25 years we have shared our designs with our customers, giving them a chance to own a piece of BCBG history," chief creative officer Lubov Azria tells us. "The 25th Anniversary Retrospective is a tribute to our incredible past. With the pop-up opening in tandem with our exhibit, we are giving people another opportunity to share a piece of our heritage. If you've never worn BCBG, this is a great chance for everyone to live the 'Bon Chic, Bon Genre' life."
BCBG's "Living the Bon Chic Life" retrospective will be open from 12pm to 5pm on Saturday May 3, Sunday May 4 and Saturday May 10. Private tours can be scheduled by contacting RSVP@BCBG.com. Above are three exclusive archival BCBGMAXAZRIA runway looks (spring 2013, fall 2012 and spring 2011) that will be available for purchase at the event's adjoining pop-up and online starting tomorrow, April 30.
· BCBGMAXAZRIA [Official Site]
· Lubov Azria on Barbie's Hervé Léger Makeover [Racked]
· Models, Manis, More: Behind the Scenes at BCBGMAXAZRIA [Racked]
· Upgrade Your Holiday Wardrobe at BCBG's Blowout Next Week [Racked]
· LA Bloggers Loving Helmut Lang, BCBG and Zara This Week [Racked]