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From designing a Rose Parade float to creating a slew of themed souvenirs, it's clear that Beverly Hills is serious about celebrating its 100th birthday. Although the official big day was on January 28, the ritzy neighborhood is toasting the milestone all year long, continuing with a massive block party this Sunday, April 27.
Going down from 3:30 to 8:30pm, the BH100 Centennial Block Party hosted by the Rodeo Drive Committee and the City of Beverly Hills will span the 200, 300 and 400 blocks of Rodeo Drive, offering family-friendly action that includes carnival games and a 10-feet high, 15,000-slice birthday cake. Motown recording artist Martha Reeves will even be performing her '60s hit "Dancing in the Street," so there's that.
Also on the sched is the unveiling of two four-story Ferris Wheels that will literally spell out 1-0-0, as well as a 20-piece dance band and a fireworks grand finale. Learn more about the festivities here and start planning your transportation sitch now, because it's going to be crazy-packed.
· Beverly Hills to Fête 100 Years with Rose Parade Float, More [Racked]
· Behold: The Rose Parade's Beverly Hills Float in All Its Glory [Racked]
· Pins, Mugs, More: Shop Beverly Hills' Official Centennial Gear [Racked]