Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Following in the footsteps of SoulCycle, Flywheel and FlyBarre, another East Coast fitness craze is set to shape LA. Anne Hathaway and Naomi Watts' fave dance-infused workout, Body by Simone, is opening in West Hollywood next Next Tuesday, April 8. We have an exclusive first peek at the bright and spacious digs.
Located in the heart of WeHo at 8623-8625 Santa Monica Boulevard, Body by Simone LA is a convenient stone's throw away from juice bar Pressed Juicery and skincare spa Face Place. The studio features a sprung dance floor (where the magic happens), and is equipped with resistance bands on the walls, small free weights, Pilates balls and yoga mats. Here, founder Simone De La Rue gives us more insight on her exciting debut.
Besides being closer to stars, why did you decide to open in LA?
"A lot of our clients travel between LA and NYC, so I thought it was time to share BBS with the West Coast. LA is such a big fitness town. I really think they will embrace dance cardio and the BBS technique. I love West Hollywood; it feels like a community, and it's filled with young, healthy-minded people."
What sets Body by Simone apart from other workouts?
"It is dance-based fitness, which means it's a full body workout without any equipment. At BBS, we focus on making it a feel-good experience. Dancing to kick ass tunes makes the time fly by and before you know it, you've have burned 700 calories."
What area of the body does BBS tone the best?
"Our 'hips, thighs and buns' class is one of our most popular as it targets those specific areas. You truly see a difference in your lower body. I say it's surgery without having to go under the knife. Operation buns!"
Is there anything exclusive about this location that can't be found at your NY studio?
"Because we are in 'boys town' I am creating something specifically for them: a dance cardio meets sculpting class. I can't wait. I think this class is going to be a hoot!"
Do you have any other exciting projects coming up?
"My new book, Body By Simone: The 8-Week Total Body Makeover Plan, came out this week, which I'm very proud of. It's a beautiful mix of dance, exercise and healthy living for the mind, body and soul."
Starting April 8, classes at Body by Simone LA will be available from 7am to 7:30pm. Racked readers can score a four-class bundle for $100 (15% discount) when they book by calling 310-360-0335 or emailing email@example.com. Tell them Racked LA sent you!
· Body by Simone [Official Site]
· NY Fitness Craze Body by Simone Heading to West Hollywood [Racked]
· Explore FlyBarre's First LA Studio (and Score a Free Workout!) [Racked]