H&M Kicks Off College Tour at UCLA Next Week

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Hot off their Alexander Wang collab party at Coachella, H&M has just announced their latest major gig: a cross-country college campus road trip. Dubbed the H&M Runway Remix College Tour, the initiative will offer students a chance to jump on the Swedish fast-fashion retailers tricked-out Airstream and enjoy a handful of exciting perks. The tour's first stop is UCLA in Westwood.

Next Wednesday, April 23 and Thursday, April 24, fashionable Bruins can swing by the intersection of Le Conte and Broxton to get styled in H&M, strut a virtual runway and make a cameo in a music video for cute LA/NY artist Kilo Kish (above). All guests will take home an exclusive swag bag of "stylish necessities for the season."

There's more: the tour will also feature H&M Clothes Swap program, where you can swap your old clothing for a new tee or tank from the brand. Watch a video teaser of the two-day event here and RSVP here.
· H&M Runway Remix College Tour [Facebook]
· Confetti, Lazers, Stars: H&M's Alexander Wang Coachella Bash [Racked]