Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
After a brief renovation stint, Jimmy Choo's Beverly Hills boutique is finally ready to unveil its fierce new facelift. The 2,148-square-foot space located across from BVLGARI and Louis Vuitton on North Rodeo Drive is set to open tomorrow and comes equipped with a handful of conceptual touches. For one, it's the first Jimmy Choo store in the world to offer the luxury designer's Made-to-Order service, allowing shoppers to customize the colors, textures and finishes of Choo's signature footwear.
"We are thrilled to be launching our new store concept in Beverly Hills; it was one of our original stores, and the brand has always had a strong affinity with Beverly Hills," explains Jimmy Choo CEO Pierre Denis. With the help of London-based David Collins Studio, the revamped boutique is the first of many Jimmy Choo locations across the globe to encompass the brand's new services alongside a full assortment of women's and men's shoes and bags, as well as eyewear, leather goods, accessories and fragrance.
See below for a peek at the store's $995 limited edition "BLAH" clutch (a cheeky play on the abbreviations for Beverly Hills and Los Angeles) and swing by tomorrow to see it in the flesh.
· Jimmy Choo [Official Site]