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Jimmy Choo's Revamped Bev Hills Shop is the First of Its Kind

Images via Jimmy Choo
Images via Jimmy Choo

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After a brief renovation stint, Jimmy Choo's Beverly Hills boutique is finally ready to unveil its fierce new facelift. The 2,148-square-foot space located across from BVLGARI and Louis Vuitton on North Rodeo Drive is set to open tomorrow and comes equipped with a handful of conceptual touches. For one, it's the first Jimmy Choo store in the world to offer the luxury designer's Made-to-Order service, allowing shoppers to customize the colors, textures and finishes of Choo's signature footwear.

"We are thrilled to be launching our new store concept in Beverly Hills; it was one of our original stores, and the brand has always had a strong affinity with Beverly Hills," explains Jimmy Choo CEO Pierre Denis. With the help of London-based David Collins Studio, the revamped boutique is the first of many Jimmy Choo locations across the globe to encompass the brand's new services alongside a full assortment of women's and men's shoes and bags, as well as eyewear, leather goods, accessories and fragrance.

See below for a peek at the store's $995 limited edition "BLAH" clutch (a cheeky play on the abbreviations for Beverly Hills and Los Angeles) and swing by tomorrow to see it in the flesh.


· Jimmy Choo [Official Site]

Jimmy Choo

240 N Rodeo Drive, Beverly Hills 90210