Two of LA's most powerful, digitally-driven brands are teaming up for a next-level partnership that will shine a lot on today's top web sensations like never before. On Saturday, March 22, the cool kids at Nasty Gal are set to dress a slew of rising fashion and beauty vloggers from video marketing network StyleHaul during an exclusive, interactive runway show. It's all going down in Orlando, Florida at Playlist Live's third annual online video conference, and we have the exclusive scoop on the collab.
A few of the lucky YouTube stars that will be decked out in Nasty Gal label apparel and Shoe Cult by Nasty Gal kicks include MissyLynn, LoveLaurenElizabeth and BeyondBeautyStar. If you can't make it to O-Town for the event IRL, StyleHaul will be live-streaming the show on their YouTube channel at 1pm that day, so you won't miss a beat. The second it's over, viewers will be able to shop all of NG's runway looks online.
"We are fans of Nasty Gal here at StyleHaul," Chrystina Woody, vice president of communications for StyleHaul, tells us. "We're so pleased to be partnering with the brand to dress StyleHaul channels and working with Playlist on the runway show and live stream. We are looking forward to sharing this experience with our more than 115 million subscribers on the network. We can't wait to see and hear the StyleHaul community's response." Catch it all in just a few weeks.
· StyleHaul [Official Site]
· Nasty Gal [Official Site]
· Beauty Vloggers Are Turning Into Millionaires [Racked Nat'l]
· Nasty Gal's New DTLA Headquarters is Massively Marvelous [Racked]