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After less than two years on West 3rd Street, Shareen Mitchell's 750-square-foot contemporary boutique, Shareen, has officially shuttered. In a newsletter this week, the retro style guru explains that "foot traffic was non-existent" and "ultimately, [shoppers] prefer to come to us Downtown." She's referring to Shareen Vintage, her 6,600-square-foot essential treasure trove in DTLA with a strict "no boys allowed" policy. New signage on the West 3rd store directs fans there.
If you're looking for glamorous dresses from Mitchell's own line, she tells us that the collection (including bridal) is sold in both her DTLA warehouse and NY store. (You can also shop it online.) "The fact is I can serve everyone better Downtown as the stock for the collection is greater," she explains. "My samples, my seamstresses and all my fabrics are there. If you refer someone to my company, you generally send them to the warehouse as it is really the mothership and a much cooler, richer and more abundant experience, you know?"
Mitchell adds that she's keeping the West 3rd store and will "perhaps do some pop-up events there." In the meantime, she using the window as "a high-end billboard for the company."
· Shareen [Official Site]
· The 38 Essential LA Shops, Winter 2014 [Racked]
· Shareen of Shareen Vintage Is Opening A Shop on W 3rd [Racked]
· LA Vintage Maven Shareen Debuts an E-Shop for Her Dresses [Racked]