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On Monday, March 24, famed Danish home furnishings retailer BoConcept is set to open its second LA store on La Brea Avenue. A chic complement to its existing Santa Monica location, the 5,100-square-foot space will feature both ready-to-buy and customizable furniture that's practical, aesthetically-pleasing and—yes!—affordable, all at once.
"Having seen tremendous success since taking over the Santa Monica store, I chose the new La Brea Avenue location because it fits superbly with our demographic target group, covering key areas such as Beverly Hills and West Hollywood," explains BoConcept LA owner Lasse Ærthhøj Jensen. "Also, the relatively close proximity to the Santa Monica location creates a good opportunity to get the word out geographically. To illustrate that, we have secured approximately 15 billboards located in the corridor between Santa Monica and La Brea in order to announce the new store opening. We are really excited about bringing our BoConcept brand to this new area and are looking forward to many years in the neighborhood!"
Yep, 15 billboards. BoConcept La Brea's store hours will be Monday through Saturday from 10am to 7pm and Sunday from 11am to 6pm.
· BoConcept [Official Site]
· The Top Places in LA for Decor, Furniture and Home Inspiration [Racked]