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Alternative Toasts Tokyo with Their First Chambray Collection

Image via Alternative
Image via Alternative

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True to the words of their cool creative director, Cali-based brand Alternative is playing up its Scandinavian-meets-Japanese-meets-SoCal aesthetic. For spring, the socially-conscious label—which will soon be dropping "Apparel" from their name—has launched their first-ever chambray collection of printed and solid-hued button-downs, bottoms and more.

Priced from $64 to $128, the range features laid-back oxford shirts, dresses, skirts and shorts. Stylish standouts include this Tokyo-inspired dot top as seen above ($78) and this adorable summery dress ($112), perfect for your next Saturday at Abbot Kinney, no? It's all shoppable in-stores (including their Venice boutique) and online here.
· Alternative [Official Site]
· Uncovet's Heather Lipner Teams Up with Alternative [Racked]
· Alternative Apparel's Orondava Mumford On His Brooklyn Lean [Racked]
· Venice Design Studio ITAL/C Creates Retro Basics for Alternative [Racked]

Alternative Apparel

1337 Abbot Kinney Boulevard, Venice, CA 90291 310-482-3316 Visit Website