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Gap Shuts Its 1969 Denim Studio Near DTLA's Fashion District

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Screenshot via Google Maps
Screenshot via Google Maps

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SF-based retailer Gap has had a longstanding love affair with LA. They've used the City of Angels as their test lab for cool store concepts, tapped locals to design a line of cute basics and even found "inspiration" (oof) from a certain Eastsider bag maven. Four years ago, the brand moved their 1969 denim studio here to "live and breathe" our jeanswear scene (in other words, more street cred)—but it seems it was all just a little fling as they've decided to pack up and move on.

As fashion trade pub Apparel News notes, the Gap moved their design team to New York in order to have a more "centralized, global design approach and powerful creative engine." Apparently, there are no hard feelings in the short-lived courtship: In a statement, the retailer adds that they'll still "have eyes in the [LA] market to ensure we're on top of emerging trends." Awww, we love you, too?
· Gap [Official Site]
· Gap Closes 1969 Design Studio in Los Angeles [CAN]
· Gap Again Touts Its "LA-Designed" Denim [Racked]
· LA's Clu Comes Out With A Chic Basics Collection for Gap [Racked]
· Do You Think This Gap Tote Looks "Inspired" By LA's Clare Vivier? [Racked]

Gap 1969 Studio

316 W Pico, Los Angeles, CA