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Gents: SoCal Cool Brand Hotel 1171 Makes a Home in DTLA

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LA-based menswear label Hotel 1171 is all about "freedom, adventure and discovery." Seeing as Downtown is home to the insanely stylish Ace Hotel, it's fitting that the two-year-old lifestyle brand's flagship has landed just blocks from the like-minded wayfarer hub.

Located at 645 S Main St, the rad men's boutique brings SoCal cool vibes to DTLA's Historic Core with its inventory of stylish surf- and skate-inspired merch. In addition to stocking their own line of printastic button-downs, tees, sleek footwear, leather goods, travel bags and accessories, the brand's space also stocks headwear from WUUL, denim by Univ, apparel from Ashbury and Ice Cold NY, and much more.

Dig it? Get familiar with their fresh merch here and peep more photos of the new store after the jump.

Hotel 1171 is open Tuesdays through Thursdays from 12pm to 7pm, Fridays and Saturdays from 11am to 7pm and Sundays from 11am to 6pm; closed Mondays.
· Hotel 1171 [Official Site]