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Last year, Alexa Chung-approved boutique Foundry suddenly shuttered at 7955 Melrose Avenue after less than 12 months in operation. Hopefully, the latest inhabitant of the rather tiny space, The Great Frog, has a longer lifeline.
Founded in 1972, the London-based company is known for producing hand-carved jewelry with a rocker and biker edge, which is why longtime clients The Rolling Stones, Johnny Depp, Motley Crue and Lady Gaga remain obsessed. (Think Chrome Hearts, but replace crosses with skulls). Lionel Richie's son Miles is already a fan of the week-old shop and recently dropped dough on a handful of sterling silver rings. Take a peek inside below.
The Great Frog is open Tuesday through Thursday from 11am to 7pm, Friday and Saturday from 12 to 8pm, and Sunday from 12 to 6pm. Closed Mondays.
· The Great Frog [Official Site]
· Why Did Foundry on Melrose Shutter After Less Than a Year? [Racked]