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Venice Design Studio ITAL/C Creates Retro Basics for Alternative

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Images via Alternative

From their LA-inspired capsule collection to their many fashionable collabs, SoCal basics brand Alternative is no stranger to finding inspo from the City of Angels' creative enclaves and top-notch talents. For their latest homage to LA and its design masterminds, the label tapped their Venice neighbors and creative studio ITAL/C to dream up an exclusive line of retro men's and women's apparel.

Inspired by mid-century nautical design, the collection is exactly what you'd expect from a design firm whose mantra is to "approach every opportunity with the curiosity of Jacques Cousteau." Priced from $38 to $62, the coastal-minded range is comprised of super soft tees, hoodies, shorts and leggings. Check out more pieces from the line after the jump.

Love it? The retro merch lands in stores this Thursday, but you can shop the collection online now at Alternative's site here.
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Alternative Apparel

1337 Abbot Kinney Boulevard, Venice, CA 90291 310-482-3316 Visit Website