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How Cult Aussie Label We Are Handsome Became an LA Staple

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Photos: We Are Handsome
Photos: We Are Handsome

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As seen here and here, LA locals love all things Aussie and the feeling is mutual. Suboo's Sue Di Chio and jewelry maven Lucy Folk aren't the only Australian design stars with a big crush on LA. The founders of Aussie swimwear label We Are Handsome, husband-and-wife duo Jeremy and Katinka Somers, also have a soft spot for LA.

Since its launch back in 2009, We Are Handsome has been leading the swimsuit game thanks to its signature vibrant, colorful prints with never-ending-summer vibes. Their dreamy vacay-inspired suits have no doubt become a staple here in LA. Celebs like Beyonce, Diane Kruger, and Rihanna and local blogstars Chriselle of The Chriselle Factor and Aimee of Song of Style can't get enough of the label's sizzling string bikinis and cheeky onepieces. We caught up with the globetrotting couple to find out why they love LA, their favorite haunts, and more.

What first sparked your interest in designing swimwear?
The idea for swim with photographic prints happened as a creative test and in doing so we recognized a market that was afraid of innovation. When we started, swimwear was mostly block colors, florals, and geometrics. There was a huge gap for creating beautiful printed art-like pieces.

Your latest Euphoria collection shot in New Caldeonia looks crazy-good. Tell us more about it.
Euphoria is the second collection we've produced with our new aesthetic, which is more graphic than photographic. We've looked at our favorite patterns, colors, and images and have melded them all together in our fun way to again introduce a new wave of design to the swimwear industry.

What keeps you inspired?
The world is such a wondrous place. It's so full of inspiration at every turn. We travel a lot and pay attention to all the new elements and details as we go. We also read and study up constantly. For us, even the mundane task of driving home inspires ideas and thoughts.

You've traveled all over the globe, but have a soft spot for LA. What makes LA special to you?
We are drawn to the ocean and beachside living. LA has the right mix of pace, lifestyle, and business. We like a city that moves in time with its [surroundings]. We love the outdoor-driven lifestyle. It totally suits us.

LA loves We are Handsome. Any plans of opening a store in LA?
Not any immediate plans as we have great coverage in retail stores in LA ,but that may change in the future—you never know.

Where do you like to shop while you're here?
We love venturing over to Abbot Kinney in Venice to explore all of the boutiques. You can spend the day there just walking in and out of the shops, grabbing lunch at one of the local restaurants, or stopping at one of the small coffee shops.

Where do you like to eat and play in LA?
We love Huntington and Manhattan Beach so you'll more than likely find us in one of the many restaurants and bars while enjoying the sunshine or vibrant nightlife.

Celebs and bloggers alike love wearing We are Handsome. Is there anyone in particular you'd love to see in one of your pieces?
We always love when Beyonce wears our work. We would love if Alexa Chung, Katy Perry, or Jennifer Lawrence took a holiday in one our pieces.

Any other fun projects in the works?
We've just released our second collection of Men's and Kid's Swim. It's available exclusively on our e-boutique and we're launching something very exciting in the new year with Shopbop. Stay tuned!
· We Are Handsome [Official Site]