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Where Lust Covet Desire's Founder Finds Boho-Chic Treasures

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Los Angeles has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around LA that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.

Photo: The Piece Collective/Facebook

From nailing Downtown LA's misfit vibes to embracing the Westside's laid-back style to showing us how to do winter in Cali, Venice-based e-shop Lust Covet Desire sure knows how to give the LA girl what she wants. Geraldine Chung, a former music industry executive, is the founder of the badass online shop, which stocks a sharp mix of high-fashion and street wear brands including Assembly New York, Parabellum, A Peace Treaty, and many more. Clearly, Chung knows what's cool and her equally cool friends ( jewelry designer Gabriela Artigas, Style Scroll regular Ann Kim of Andy Heart, and musician Kilo Kish) would agree. That said, we were intrigued to find out where the Venice dweller shops in her hood so she turned us on to a sunny haven filled with beachy, boho treasures.

The Piece Collective is a super-cute spot that recently opened on Abbot Kinney. Unlike many of the other new stores that have opened up, it has a very Venice-y vibe. The bright white store is housed in a 1920s bungalow and showcases an eclectic selection of gifts and homewares, plus a small selection of clothing, too. I love supporting small businesses so it's a great place to start an Abbot Kinney shopping day.

· The Piece Collective [Official Site]
· Lust Covet Desire [Official Site]
· All Shopping Confidential Posts [Racked]

The Piece Collective