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US-Made Activewear Brand Hard Tail Forever Shutters in SaMo

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While Venice has scored a fashion-meets-function fitness option straight from Bondi Beach, another coastal nabe has lost a local workout wear fave. After nine years at Third Street Promenade, US-made activewear brand Hard Tail Forever shuttered its only standalone store in Santa Monica in October.

Per the SaMo-based company's Facebook page, the shop was expected to relocated, but Hard Tail tells us they are "not planning to relocate" the flagship at this time. Fitness fiends can still shop the brand's latest apparel and performance wear collections online here or at select boutiques; see the full list of LA stockists here. No word yet on who's taking over the space; stay tuned for more.
· Hard Tail Forever [Official Site]
· 15 LA Shops To Get Properly Outfitted for Any Workout [Racked]
· 12 Best Stores to Shop for Yoga Apparel and Gear in LA [Racked]
· Aussie Brand Vie Active Brings Fashionable Fitness Gear to Venice [Racked]

Hard Tail Forever

1322 3RD STREET PROMENADE, SANTA MONICA, CA 90401