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Back in the day, Smashbox Studios was the spot for sample sales, seminars, and parties. Looking to get back in the game, in August the LA photo shoot space-turned-beauty brand announced that its Culver City location was set to get a $5 million makeover. And just this week, Smashbox founder Davis Factor revealed to our sister site Racked Miami that there's even more in store. Inspired by the studio rebirth, Smashbox Cosmetics will step into the freestanding store arena.
There's a very aggressive plan to open Smashbox Studios around the world right now... Like, London needs a good studio like Smashbox... I would love a freestanding store in Los Angeles. We have a giant space coming up next year. We're going to turn it into a studio/store so we can test it, see if it works and then come up with a model that's different from every other store.
We're curious to see how this pans out. Stay tuned!
· Smashbox Studios [Official Site]
· A Tale of Two Guys, One Car, and Hundreds of Smashbox Lipsticks [Racked Miami]