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Will.I.Am's Smartwatch Brings The Wearable Future to La Brea

Image via <a href="http://instagram.com/p/wr1NSvTPt4/?modal=true">@districtlabrea</a>/Instagram
Image via @districtlabrea/Instagram

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It's a watch, it's a phone, it's what unexpected harbinger of the future and all-around do-gooder Will.I.Am. calls the Puls—and as of right this minute, the Grammy-winning musician's wearable smart band makes its LA debut via a month-long pop-up shop at stylish shopping stretch District La Brea.

Located just a few doors north from fellow tech-savvy brand Bonobos, the space will offer Angelenos the first hands-on experience of the wireless smartwatch, which operates without being tethered to a smartphone. It's what the Black Eyed Peas singer calls "fashionology," and once you score a stamp of approval, it'll cost you $399 and an AT&T contract. The pop-up will hold court through January 15, 2015, and we hear there's a possibility of the space going permanent next year.

Into it? Learn more about the device here.
· will.i.am [Official Site]

The Future

145 S La Brea Ave., Los Angeles, CA