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Former Condé Nast mag Lucky and partially-MKA-owned BeachMint made waves earlier this summer when they announced they'd be joining forces for an editor-powered e-shop. In addition to ditching its members-only model, the Santa Monica-based startup already began rolling together its properties (it dropped HomeMint and BeautyMint last year) in anticipation of the launch, and we now have additional deets on the new venture, which debuts next spring.
Per an email blast to ShoeMint, StyleMint, and JewelMint subscribers, shoppers now score a free magazine subscription with every purchase of $10 or more. Users will also receive an e-newsletter filled with shopping, beauty, and style content written by Lucky editors, including by apple-a-day-eating EIC Eva Chen. And yes, there will be bargain shopping in the mix: subscribers will enjoy daily Lucky Breaks deals in their inbox, which will include "at least 50% off brands you love, [like] Rebecca Taylor, Loeffler Randall, Jonathan Adler, Nasty Gal, and more." Excited for it?
· Lucky [Official Site]
· BeachMint [Official Site]
· Lucky Shops [Official Site]
· Mary-Kate & Ashley Olsen Buy A Piece of BeachMint [Racked]
· Uh Oh: Decor E-Shop HomeMint Goes on 'Extended' Vacay [Racked]
· Lucky FABB Highlights: Nicole Goes Green, Sophia Frees #Bossy [Racked]