Agent Provocateur's Affordable Lingerie Heating Up Melrose

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West Hollywood's Melrose and La Cienega wins again. In addition to scoring Alice + Olivia's relocated flagship, Alfred Coffee's soon-to-open mini-café, and sweat sanctuaries Cycle House and Rise Nation, the on-the-rise corner will soon be home to L'Agent, Spanish sensation Penelope Cruz's affordable underpinnings line for luxe lingerie brand Agent Provocateur.

We spotted the above signage at the retail/resto/fitness development, which is currently seeking tenants to fill the rest of its spaces. Judging from the UK-based diffusion label's site, the boutique looks like it'll be L'Agent's first standalone shop. No word yet on the opening date; for now, get to know the brand via its steamy vid and stay tuned for more deets.
· L'Agent by Agent Provocateur [Official Site]
· 13 LA Shops For Sizzling Valentine's Day Lingerie [Racked]
· Madonna-Faved WeHo Studio Cycle House is Moving to Melrose [Racked]