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Helmut Lang is on the move again. After ditching its hidden Croft Avenue shop for a prime spot on Melrose Avenue few years back, we hear the minimalist-cool label is packing up once more and relocating to that installation space, which opened at Melrose and N Robertson Boulevard earlier this year.
Staff tells us that the two-story pop-up space will close for renovations in December, and that the brand's westward move will be complete by next February (right before legendary French boutique L'Eclaireur debuts nearby). To prep for its major makeover, Helmut Lang is clearing out house at both locations; all women's and men's merch is going for up to 60% off through this week.
· Helmut Lang [Official Site]
· Helmut Lang Making Moves on Melrose [Racked]
· Helmut Lang at Brentwood Place Debuts, Theory is Next [Racked]
· Helmut Lang's Installation Shop Pops Up on Melrose in WeHo [Racked]