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Designer Hyden Yoo has worked as a calculus teacher and a tennis coach, tried his hand at corporate life as a management consultant, and survived a death-defying reality show—but his latest challenge comes in the form of his first brick-and-mortar boutique, which opened this month on Abbot Kinney. Located in Satine's former Kawaii shop, the 600-square-foot space stocks Yoo's namesake menswear label and his diffusion line Standard Issue alongside basics from LA's own Groceries, denim from Thvm, womenswear from Hungarian designer Dori Tomcsanyi, home goods from The Motley, jewelry from NY's In God We Trust, and more.
"I went from eating my roommate's leftovers and delivering store orders on my bike in NYC to working with department stores" and cult-cool retailers like Oak, Yoo tells us. After falling in love with the buzzing shopping block's coolness, the vintage-obsessed designer decamped from New York and snapped up the first vacant space on the coastal shopping stretch. "I thought the rent would be cheaper than NYC, so I just went for it and made the move. Now I have a store on one of the best shopping streets in America, all while fulfilling my desire to live in Venice."
Hyden Yoo is open daily from 11am to 7pm.
· Hyden Yoo [Official Site]
· Satine's Third Shop Charms Abbot Kinney with Kawaii Style [Racked]