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It's Here! Nasty Gal's First LA Boutique Gets Dirty on Melrose

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After over a year of waiting, guessing, and anticipating, Nasty Gal superfans can finally shop the edgy e-tailer IRL in LA. Diehards queued up as early as 6am to catch a glimpse of their dear leader (the Amoruso Army is clearly a devoted one) and at precisely 11am, founder Sophia Amoruso—whose famous fans include Charlize Theron—cut the ribbon to her first-ever #brickandmurder boutique. Yes!

Located in Madison's former space at 8115 Melrose Avenue, the 2,500-square-foot, hi-tech shop boasts phone charging stations, infinity mirrors in the changing area, and staff armed with iPads for on-the-spot checkout. As far as merch, the boutique offers a constantly rotating selection of merch from cult-fave labels (Cameo, Discount Trash, and LA's own For Love + Lemons, to name a few), alongside vintage designer finds (Chanel galore!) and its own in-house apparel and footwear line. Up ahead, take a peek inside this morning's grand opening debut and pencil in a weekend visit to see it all for yourself.

Nasty Gal Melrose is open Monday through Saturday from 10am to 7pm and Sunday from 11am to 6pm.
· Nasty Gal [Official Site]
· Nasty Gal's First LA Shop Will Be "Pretty" and "Human" [Racked]
· Next Week's Nasty Gal Store Opening Will Include Giveaways [Racked]
· It's Official: Nasty Gal's First-Ever Boutique Lands on Melrose [Racked]