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From the West Hollywood Design District to West 3rd Street to the Westside's The Linc, it's clear LA loves to brand its many retail stretches. Given that there's been much movement within that Melrose Place/Melrose Avenue/La Cienega triangle, it was only a matter of time before someone decided to designate it with a marketable name—and it comes in the form of a handy pull-out booklet in this month's Los Angeles mag.
Unofficially christened The Melrose District (and partially overlapping the interior decor-happy La Cienega Design Quarter), the mini shopping guide calls out over 80 luxe shops, beauty salons, fitness studios, and restos along the West Hollywood shopping corridor. The 12-page guide reads like a roll call of the many cult-cool and designer brands that have moved into the nabe over the last few years, plus recent additions like The Row, A.P.C.'s relocated space, and Irene Neuwirth, and Nine Zero One's under-construction beauty bar on Melrose Place and Alice + Olivia and Restoration Hardware on Melrose Avenue west of La Cienega Boulevard.
We hear an official website is in the works; stay tuned for more and pick up the local pub's November issue to see the full guide.
· Fashionable Coffee Shop Alfred's Alleyway Café Now Pouring [Racked]
· Where the Olsens Shop on Melrose After Checking Up on The Row [Racked]
· Sweat, Shop, Relax: How to Spend a Bachelorette Day on Melrose [Racked]