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As demonstrated at their two-year-old Melrose CrossFit LAB, Reebok like to think out of the box when it comes to promoting their fitness gear. The company's latest development is FitHub—a Reebok store that merges selling athletic footwear, apparel, and accessories with offering various workouts (yoga, CrossFit, more) right inside. After a successful East Coast launch, the concept has finally landed in LA—specifically, Studio City.
"Our FitHub expansion strategy identifies where fitness consumers are and brings them a unique retail concept with the very best fitness product on the market," Reebok US brand director Chris Waldeck explains. "California is, and has always been, the center of the fitness world and we are excited to provide our West Coast consumers with the tools they need to be physically, socially, and mentally fit."
Reebok FitHub Studio City is open Monday through Saturday from 11am to 7pm and Sunday from 11am to 6pm.
· Reebok [Official Site]
· Reebok's New, Massive CrossFit Gym Is On Another Level [Racked]