clock menu more-arrow no yes mobile

Filed under:

Why Mara Hoffman Hosted LA's Most Epic Sale of 2014

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

On October 16, our fourth annual Racked Awards gala celebration is taking place in NYC, where we'll toast our country's best and brightest retail stars. Instead of unveiling LA's winners on the day of the party like last year, this time around we'll announce one winner daily for the next ten days leading up the party.

We've seen our share of superior sales this year, but nothing was as next-level as this summer's Mara Hoffman blowout at The Unique Space in DTLA. Besides bringing a stellar inventory and unbeatable prices, we're giving the sale props for featuring an appearance by the NY-based designer herself. It's not often that you find the talent behind a label assisting and graciously taking photos with bargain-hunting fans, especially when the person is as influential as Ms. Hoffman.

Offering all of the New York Fashion Week star's Technicolor-printed swimwear, vacation-ready apparel and bags, deals ranged from $25 to $500 to target just about every budget. Despite the stampede of diehard, discount-thirsty shoppers, Hoffman and her team remained cool and calm throughout the two-day event, even replenishing items when the spacious sale grounds started to look a bit picked over.

Tour the winning sale here and stay tuned for more on Hoffman's LA design studio, which we're hoping is followed by a full-fledged boutique.
· All Racked Awards 2014 Posts [Racked]
· Meet Mara Hoffman at Her Colorful, Stacked Sample Sale Now [Racked]
· Mara Hoffman's First LA Sample Sale Hits Downtown This Month