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Jewelry Star Irene Neuwirth's First Shop Adorns Melrose on Sat

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Over the last decade, LA fine jewelry designer Irene Neuwirth has scored a Vogue Fashion Fund finalist nod, a handful of CFDA/Swarovski award nominations (which she nabbed this year) and scores of A-list fans (Reese Witherspoon, Emma Stone, Naomi Watts, to name a few) for her red carpet-ready accoutrements. Tomorrow, Neuwirth finally gives her raw gems a permanent setting of their own in West Hollywood, where she'll open her first flagship on Melrose Place.

"I fell in love with Melrose Place a while back and always knew it was the only place I could see my store existing," Neuwirth tells us. "I constantly walked around until the right space opened and as soon as it did I pounced on it." Located in menswear label Mattison's former space, the 1,100-square-foot boutique stocks the designer's one-of-a-kind accoutrements, including over 200 pieces made exclusively for the store.

Irene Neuwirth will be open daily from 10am to 6pm.
· Irene Neuwirth [Official Site]
· CFDA/Vogue Fashion Fund Finalist: Irene Neuwirth [Racked]
· Hip'tique Adds Menswear; Irene Neuwirth Toasts Ten Years [Racked]


8458 Melrose Place, West Hollywood, CA 90069 323-651-1002 Visit Website