clock menu more-arrow no yes mobile

Filed under:

Helmut Lang at Brentwood Place Debuts, Theory is Next

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

After a slight delay, Brentwood Place's cult-fave duo Helmut Lang and Theory are rolling out their monochromatic-cool merch. Originally slated to open last month, Helmut Lang unveiled its third LA outpost at the luxe nabe last Friday.

Located across the alley from Brentwood Country Mart, the approximately 3,000-square-foot space is stocked with fall/winter apparel, accessories, footwear, and fragrances for men and women, plus a few holiday pieces sprinkled in. The shop will be accessible from fellow LTJ-owned label Theory, which will open its roughly 6,300-square-foot store between Free People and Brentwood Town Center next Monday. Ahead, take a peek inside the first of two stores at Brentwood Place.

Helmut Lang and Theory at Brentwood Place are open Monday through Sunday from 11am to 6pm.
· Theory [Official Site]
· Helmut Lang [Official Site]
· Helmut Lang & Theory Open at Brentwood Place This Month [Racked]
· Brentwood's Theory and Helmut Lang Are Opening This Fall [Racked]
· Theory and Helmut Lang Are Landing in Brentwood Next Year [Racked]

Helmut Lang

8808 Melrose Avenue, West Hollywood, CA 90069 310-623-1900 Visit Website