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One might assume that Sara Riff, the director of entertainment relations for Jimmy Choo and co-founder of The Hive, has a to-die-for shoe collection, and one would be right. But her style goes well beyond her closet as Riff infuses everything she does with grace, care and a touch of glamour.
She recently launched a website that focuses on inspired living for the new mom and beyond, The Hive, and is mother to her adorable two-year-old daughter, Tati, who also has an penchant for a great accessory (think turbans and statement sunglasses).
We caught up with Riff at her favorite spot for filling up on greens, Pressed Juicery, to find out about her favorite local hangouts and where she scores her hard to find beauty products.
What are you drinking today?
Pressed Juicery Greens #3
Favorite activity to do in LA with your daughter?
We love going out to the beach to Malibu Farm on the pier, running in the sand and checking out the local fisherman.
Favorite place to shop for kid's clothes and gifts in LA?
I love Eggy on 3rd Street, Lost & Found Gallery, Jenni Kayne & Poppy for kids. For gifts, I love Little World Design.
Your biggest indulgence?
Travel! We just spent time in Europe this summer, exploring Paris, Prague & Croatia. I love going to new places.
What item(s) are you coveting for fall?
Arrow Earrings by Anita Ko, Charlotte Ronson Striped Mesh Dress, Isabel Marant Jeweled Flannels
5 beauty products you can't live without?
1. Olos facial moisturizer
2. Coconut Oil
3. Cle De Peau concealer
5. Both my lip liner that I've worn since I was 13 and my favorite lip gloss by Chanel have recently been discontinued. I'm choosing not to take it as a personal attack on my beauty look and load up on all the extra stock I can find on Ebay.
We hear you're a great pasta maker. What is your signature pasta dish?
Wow, thanks! Pasta is my soul food. Like Sophia Loren, everything you see I owe to spaghetti. My signature is perfectly al dente spaghetti with cherry tomatoes, garlic, basil & kale OR homemade pesto. Of course, none of it is complete without intense amounts of freshly grated parmesan cheese.
We also hear you're a great dancer? What is your favorite song to dance to?
Good news really travels fast! That is an impossible question. I like to dance to most everything except 80's music. Really not into it.
What is your mantra?
Depends on what I am trying to channel but I've always liked "Wherever you go, there you are."
Favorite hidden gem in LA?
Papilles has the most amazing daily menu with super fresh & seasonal ingredients. Their number is unlisted...DONT blow up my spot!