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Beautycounter Debuts New Color Collection

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Image via BeautyCounter

Santa Monica based Beautycounter has made it possible for people to use beautiful products that are free of any toxic ingredients and irritants known to be harmful to human health.

But, the line is anything but hippie-dippy, nor is it housed in packaging plastered with "All-Natural" stickers. It just is natural and healthy and now it's getting pretty, with a color cosmetics collection launching today.

The brand has added eyeshadow, blush, bronzer and a brush set to its robust line up of skin care, anti-aging, hair care and baby products. Beautycounter's head of creative design and makeup artist to celebs like Emmy Rossum, Alessandra Ambrosio and a slew of other Victoria's Secret Angels, Christy Coleman, created the collection focusing on palette of versatile and layer-able shades.

All Beautycounter products are formulated abiding by the brand's Never List, which breaks down the ingredients to steer clear of when it comes to beauty and personal care items.

Products are available through the brand's website.

· Beautycounter [Official Site]
· Costume designer Colleen Atwood launches a handbag line [Racked]