clock menu more-arrow no yes mobile

Filed under:

Max Mara's The Heritage Project Makes a Stylish & Cozy Entrance at South Coast Plaza

Image via Ryan Miller/Capture Imaging
Image via Ryan Miller/Capture Imaging

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Max Mara kicked off its North American tour of The Heritage Project installation at South Coast Plaza last night with a stylish dinner party hosted by Maria Giulia Maramotti, of Max Mara and Fuschia Kate Sumner, Sting's stunning daughter.

The exhibit, designed Migliore+Servetto Architects, will be up until October 30th and showcases a selection of Max Mara's most iconic coats from the 1950s to present day. Highlights include: the camel wool coat with the casual cut of a raincoat dated 1959 and a grey cape designed by Karl Lagerfeld in 1972.

Located inside South Coast Plaza's Jewel Court, the exhibit features each coat suspended, inside a lit, floor to ceiling cylinder, as if it were floating.

While soaking up the beauty of the classic coats, and perhaps pining for cooler weather in order to wear something similar, dinner guests dined on bites by Antonello Ristorante and learned more of the Italian house's storied history through the brand's chic coffee table book, Max Mara Coats! 55 Years of Italian Fashion.

After it's South Coast Plaza stop, the exhibit travels throughout the rest of the country.

Talk about jet set style.

· Max Mara [Official Site]
· The biggest Los Angeles store openings this fall [Racked]

South Coast Plaza

3333 Bristol Street, Costa Mesa, CA 92626 Visit Website