Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
It's been a big day for the Beverly Center. First Uniqlo opens and now an entire "Wicked" experience has just been brought in to delight, scare and entice shoppers to blend their shopping with a little Broadway, from today through November 2nd.
To celebrate the play's return to the Hollywood Pantages Theater on December 2nd, the Beverly Center has gotten a veritable mall makeover, including a "World of Wicked" museum display, located on level 6. Here, shoppers can walk through Glinda the Good's "Bubble" or take a photo in "Oz". While at Glinda the Good's Bubble, pick up "A Passport to Oz", a booklet containing special offers from over 25 retailers including Sephora, Superdry and Uno de 50.
Perfect whether you're a "Wicked" fan or just looking to get into the Halloween spirit while doing a little shopping.
· Beverly Center [Official Site]
· Uniqlo kicks off Beverly Center opening with stylish celebs [Racked]