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Look Out, Rob K: Jessica Alba's Man Crafts Socks for Target

Cash Warren and Jessica Alba at last year's Hermès reopening <a href="">party</a>.
Cash Warren and Jessica Alba at last year's Hermès reopening party.

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Rob Kardashian has some serious competition. The famous founder behind LA sock brand Arthur George should watch his back for Jessica Alba's husband Cash Warren, who just launched his own line of cozy foot fashioners.

Warren tells WWD that he's teamed up with his longtime friend Alan Stuart to release Pair of Thieves, which will be exclusively stocked at Target starting February 10th. "I have always been obsessed with socks," he reveals. "We hated the fact that 99 percent of the dress socks out there were black or white. The one thing about dress socks is they are really thin and uncomfortable, and they get baggy after a few wears."

The $6 styles are made of "moisture-wicking fabric with mesh panels, padded cushioning and arch supports" and will be available in "solids, stripes, argyles and prints." Pairs of Theives' bear logo is also apparently inspired by our state's flag, so there's that. Take a peek at one of Warren's stripey pairs below.

Image via WWD

· 22 Snaps From Inside Hermes' Mindblowing Reopening Bash [Racked]
· Rob Kardashian Considered "Just Socks" for His Clothing Brand [Racked]