clock menu more-arrow no yes

Filed under:

Inside the Grammy Gift Lounge: Guitars, Vegas Vacays, More

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.


As if being surrounded by almost every big name to grace the Top 40 charts wasn't enough, Grammy Awards attendees also enjoy other requisite perks that come with star-studded award shows, like extravagant gift lounges. The chance to gift A-listers and their guests comes at a pretty price, as Billboard reveals brands pay $2,000 to dole out gratis goodies under the big white tents.

The lounge was once again sponsored by innovative Japanese beauty brand MTG, whose hi-tech beauty gizmos (only available in Japan, natch) were offered for the first time ever to show presenters and performers. On top scoring everything from free sunnies (we hear teen singer Lorde was a fan of Polaroid's clear frames) to a year's supply of chewing gum to ionic body slimming creams, stars were also treated to luxe giveaways like $5K Vegas vacays and free resort stays in Mexico. Scroll through the gallery to see more.

Tune into the 56th Annual Grammy Awards this Sunday, January 26th at 8pm PST on CBS.
· Grammy Awards [Official Site]
· All Awards Season Posts [Racked]
· Celebs, Gold, Gems: Inside A Golden Globes VIP Jewelry Suite [Racked]
· MTV Movie Awards: Whites, Separates and General Nuttiness [Racked]
· Grammy Gifting: Sunglasses, Guitars, Hats, Chaka Khan's Sweets [Racked]