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After experiencing heavenly sheets at a hotel in Italy, digital guru Ariel Kaye set out to create a world-class bedding line that delivered the same luxurious results, but for half the price. Enter Parachute, a just-launched e-commerce company that strives to "put an end to confusing marketing gimmicks like thread count" by simplifying the bed-dressing selection process.
Designed in LA and manufactured in Italy, Parachute offers three bundle options made from high-quality Egyptian cotton. There's The Purist, a top-sheet-free bedding set that features one fitted sheet, one duvet cover and two pillowcases for a totally reasonable $249. There's also the Sheets + Cases bundle ($129-$179), which gets you one fitted sheet, two pillowcases and an optional top sheet. The Duvets + Shams ($179-$199) option provides a super-soft duvet with two optional shams. Talk about a one stop shop.
Bedding sizes range from full (sorry, no twin) to California king, fabrics come in No. 4 Percale (akin to "the perfect white shirt") and No. 8 Sateen ("elegant without being overstated"), and colors come in white, powder and ash. Need a swatch before committing? Purchase any combination of fabrics and colors for an easy $3. Shipping services are convenient, too (hello, Next Day Air), so get on it.
· Parachute [Official Site]
· The Top Places in LA for Decor, Furniture and Home Inspiration [Racked]