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Fairfax Avenue has added another dope star to its rising steetwear scene. Joining the block's cool kid roll call is up-and-comer brand Popular Demand, whose 1,500-square-foot flagship store is set to open across the street from heavy-hitters Diamond Supply Co. and recently relocated Crooks & Castles next month.
Since its launch nearly two years ago, the LA-based label's scored a steady stream of famous followers in the hip-hop world and beyond—P. Diddy, Game, T.I., even the Biebz—designed limited edition hoodies for Def Jam and collabed with soul food fave Roscoe's Chicken & Waffles. Before starting the line, founder Blake Ricciardi tells Vibe that he got his foot in the door thanks to none other than Karmaloop CEO (and all-around cool guy) Greg Selkoe, who offered him the top spot as head of the e-tailer's streetwear division.
Peep PD's cool merch online here and snap up their goods for a steal at their sale tomorrow.
· Popular Demand [Official Site]
· Streetwear Star Crooks & Castles Opens Fairfax Flagship [Racked]
· Nasty Gal Goes Brick-and-Mortar; Fairfax's Streetwear Story [Racked]