An SF Eyewear Guru's Indie Optical Shop Lands on Larchmont

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More Larchmont love. Following the opening of last week's seventh Pressed Juicery location in LA, the busy shopping stretch has just unveiled a new eyewear shop called City of Eyes by Alexander Daas.

Located in the space previously inhabited by iWear the rebranded spot is next door to Pressed and a hop away from Bellacures and Flywheel. "I discovered Larchmont a few years ago when I was visiting Los Angeles," explains San Francisco eyewear specialist Alexander Daas. "I was drawn to the community feel [...] Ever since that trip I've had my eye on this area and am eager to be a part of the village today. This gives me the opportunity to become part of peoples' lives in an atmosphere where I can provide real personalized quality styling services with an independent frame selection handpicked for the neighborhood."

Open seven days a week (Mon-Wed 10am to 6pm; Fri-Sat 10am to 7pm; Thu 11am to 8pm; Sun 10am to 4pm), City of Eyes features both optical and sunwear options by Alexander Daas, Mykita, Barton Perreira, Salt, Matsuda, KBL and more.
· City of Eyes Optique [Official Site]
· Pressed Juicery Larchmont Opens; Cult Gaia's LA Casting Call [Racked]