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LA in NY: Joyrich's Wild Pop-Up, BCBG's Relaxed Runway

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If you're following us on Instagram, then you know that we've skipped over to the East Coast to watch LA designers invade New York Fashion Week. (Check out our sister site's feed for daily NYFW coverage.) In addition to Creatures of the Wind, Joyrich and BCBG both infused the Big Apple with our city's chill style and carefree ethos.

Similar to their splash at the Liberty Fairs trade show in Vegas, David Melgar's Joyrich stole the show with a debut pop-up shop on Lafayette that remained jam-packed throughout the day. Long lines, LA-inspired designs (everyone loved the bomber above) loud music and celebrity guests like Adrienne Bailon managed to transfix Soho's very-buzzy shopping scene, where passerbys couldn't resist taking photos from afar and poking their heads in to witness the hype.

Over at BCBG, the LA-headquartered label brought the house down at Lincoln Center with a collection of romantic, laid-back looks for spring 2013. In addition to big-name stars like Heidi Klum and It girls like Olivia Palermo in attendance, the front row was filled with our city's top blogstars, including Aimee Song, Chriselle Lim, Jacey Duprie and Wendy Nguyen. Blogger favorites on the runway ranged from snakeskin toppers to wispy shirtdresses to updated peplum skirts.

"Although our collections are inspired by girls from all over the world, we're always thinking of LA," BCBG's beaming chief creative officer Lubov Azria explained to us backstage after the show. "It's our home, so it's in our DNA." Catch some images from LA's NYFW invasion below, and look out for more next Monday.


· BCBG [Official Site]
· Joyrich [Official Site]
· Joyrich, Levi's, Harlyn: 21 Rad Finds at the Vegas Trade Shows [Racked]