/cdn.vox-cdn.com/uploads/chorus_image/image/61189457/racked_placeholder.4.0.1421548108.0.jpg)
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
In honor of today's highly-anticipated reopening of the Hermès Beverly Hills flagship at 434 N. Rodeo Drive (check out the Cirque du Soleil-inspired unveiling here), last night the famed luxury brand toasted the 18-month renovation with an incredibly bonkers party in Culver City. 3Lab's 30,000 square foot event space was transformed into an epic French wonderland filled with very rich food, history and people.
Putting all other opening parties to shame, the top-budget, top-secret production (we hear that not even store employees knew what to expect), featured an indoor waterfront, gourmet food carts, inventive drinks, a mini museum, live entertainment and colorful rooms filled with a variety of experiences.
Partygoers like Cameron Silver enjoyed the blue-lit pool room, where synchronized swimmers danced and posed with satisfied customers. Jessica Alba and her man Cash Warren took a liking to the vintage portrait station and played dress-up with prop Hermès scarves.
As for the super tight guest list, the aforementioned famous faces were joined by a mix of select press and loyal clients decked out in their best Hermès, some purchased from that glorious madhouse of a sale a few weeks back. We've never seen so many Birkins and Kellys in one place, and unless we raid a Kardashian's closet, we probably never will again.
· Hermès [Official Site]
· The Hermès Beverly Hills Sale is a Glorious Madhouse [Racked]
· Hermès Beverly Hills Store Video; Burning Man Survival Kit [Racked]
· Breaking! Hermès Bev Hills Is Hosting a Major Sale This Month [Racked]